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yea but the issue is the marketing is trash. Who are they appealing to again? 20-something year -old's during a pandemic when many of the target demo are losing employment, many of which have already been saddled with student loan debt and are underemployed? Doesn't seem like good marketing.
I don't think young people care about german enthusiast cars in general, its all Elon and Tesla, and no amount of targeted marketing is going to reverse that trend. They just did themselves a disservice with that target demographic. Because there aren't that many young people that have an extra 80K-90K laying around.
And I'm not counting Silicon Valley, because they are electric focused anyway.
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