Quote:
Originally Posted by Jimjamz
BMW has definitely stared down the grill haters.
Here's the thing though - most complaining are going on about their love of the older designs and their dislike of the new colours, partnerships with lifestyle brands and hyper aggressive grills.
BMW knows full well the M3 makes its brand. Future generations are giving up on cars. You have to appeal to them to give your brand legs going forward. And they are doing that ten times over - after all they only get to launch a new M3 every 7 years.
The older M buyers can retreat to a M5 or SUV or go back hardcore to a M2. The brand will live on through their hyped up M3 marketing.
And that's why they're smarter than the complainers.
|
Reasonable theory, but we are going to have to look at sales figures later to confirm/deny. The new grill could hurt or help sales, its too soon to know