Quote:
Originally Posted by fecurtis
Yup, luckily MB has the right idea and would never build a FWD car. Except for the A Class, B Class, CLA Class, and GLA.
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Not saying that MB does everything right ;-). What I'm suggesting is that by diluting the brand from loyal fans and customers, and by venturing into bizarre segments (GT's), BMW are taking the risk of losing what's the most essential for them: brand loyalty. And every one of us who are involved in sales/marketing knows: it is much harder and costly to get a customer back after they leave...