Quote:
Originally Posted by Avaley
Quote:
Originally Posted by Penguino
If BMW goal is moving downstream to mainstream, then go for it. The dilution of the M brand is evidence of this. Now they are diluting their demographics as well, appealing to a much younger and financially irresponsible crowd that doesn't mind $900 leases.
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Also no if and buts about it!!! BMW is moving mainstream, but why would they not?
The number of buyers in the younger market size is forever growing and the older market is forever dying.
No one wants to hear this and its morbid, but that is the truth, corporate is after profits not making their shrinking hardcore enthusiast base happy.
edit: Its important to distinguish the above commentary is from a corporate stakeholder and equity owner's perspective and not a consumer/buyer. As a buyer, the only BMW that interests me now is the G87. |
Valid points. But remember, Porsche is. That is why they remain the most profitable brand on a per unit basis: BECAUSE THEY LISTEN TO THEIR CUSTOMERS.
It creates loyalty, which incentivized sales, which increases profit. MB and Audi both went the mainstream way and buyers are more and more cross-shopping them. BMW joined the bandwagon and more and more buys are now cross-shopping BMW. A few years ago, BMW owners would hardly consider cross-shopping with MB or Audi.