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Car manufactures have a conundrum. People want state of the art computers, heads up displays, Apple car play, heated and cooled seats, a 500hp motor, they want 30mpg, want it to rumble like a V8, corner like it's on rails, do an 11 second quarter mile, and go 0-60 in like 2.9 seconds. They want to haul their kids around in it, have enough trunk space for their stuff, and they want the car to have huge brakes and weigh 3200 lbs. Oh and it should cost less than $85k.
The marketing people at BMW M know what people want. They are selling more M cars than ever before. They don't care about rarity or exclusivity, they want to move units at the highest profit possible.
I get that some of you don't like the direction, so maybe it's time to move away from the brand. Problem is, most manufacturers are doing similar things.
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