Quote:
Originally Posted by JRobUSC
If I was guessing, I’d say it was because in the last 13 years since Audi switched designs, despite how much you might personally dislike it, they’ve grown in market share much faster than BMW and Benz, so much so that globally they’re near those two. Building marketshare doesn’t come from simply re-engaging your existing buyers, you have to conquest them from the competition. Audi was doing great at that. BMW is trying it now.
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I agree with you, but is Audi's success related at all to the ugly grilles? I don't think so.