Quote:
Originally Posted by TX3M
This reminds me of when Audi introduced their new, larger "bass-mouth" grille (I think it was in 2006). I had a 2004 S4 at the time and was appalled by the new design. None of us Audi owners liked it then, and I still don't like it.
I don't understand why BMW is going in this direction, when it's clearly not appealing to many of their devoted, repeat customers?
2006 vs. 2005:
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If I was guessing, I’d say it was because in the last 13 years since Audi switched designs, despite how much you might personally dislike it, they’ve grown in market share much faster than BMW and Benz, so much so that globally they’re near those two. Building marketshare doesn’t come from simply re-engaging your existing buyers, you have to conquest them from the competition. Audi was doing great at that. BMW is trying it now.