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This reminds me of when Audi introduced their new, larger "bass-mouth" grille (I think it was in 2006). I had a 2004 S4 at the time and was appalled by the new design. None of us Audi owners liked it then, and I still don't like it.
I don't understand why BMW is going in this direction, when it's clearly not appealing to many of their devoted, repeat customers?
2006 vs. 2005:
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