Quote:
Originally Posted by frankiebones
For the record I have never, and likely will never, own anything by Kith.
The winner here is the youth, who's purchasing power (not presently but) going forward is substantial. The winner here is the brand that is arousing increased interest and awareness when compared to it's competitors.
The losers here are the people who are upset about a marketing decision that doesn't even impact their lives in the least.
|
I disagree, the winner is KITH alone. It's unabated upside for their brand and better positions for the inevitable exit.
Any benefit BMW sees in the long run from future purchasing power is negated by alienating current customers with demonstrated purchasing power. No millennial is going to make a decision tomorrow on a past marketing scheme.
This should've been a collaboration at the entry level 3 series and maybe it would've drawn millennials from the Model 3. For their flagship motorsports division, they should've partnered with a brand that speaks the same language of purposeful design and engineered performance.