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I don't know if I'm the only one with mixed feelings about this. I'm happy for BMW to be successful and I know that cars are still engineered in Germany, but I fear that the mentality and brand characteristics get further diluted. Far cry from where this was 50 years ago. This plants the first seeds in my mind to start looking for a less globalist make.
By the way, just saw a 1940 movie with a gorgeous BMW roadster (shown in contrast with an equally gorgeous, opulent Benz). It looked like the same unmistakable mix of performance, luxury, and style, that carried through the times. Roundel was identical.
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