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I think it’s an interesting question whether something about the brand draws in more “aspirational” drivers who can only afford to lease. Or maybe it’s reliability concerns so no one wants to buy. Or maybe BMW drivers skew more to the “always need the latest model.” Or maybe BMW incentivizes the lease more. I don’t know!
But to lead in proportion of leases by such a large margin definitely makes me wonder if it’s mostly one of those things or a combo of all of them or what is going on.
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