Quote:
Originally Posted by BzsBimmer
Which is why there will be two variants. ICE and electric.
I think BMW is taking this electrification move cautiously. While they know they can’t satisfy everyone and will probably lose some of their existing audience, I’m sure their market analysis will help guide them forward.
BMW probably makes more off their mainstream product lines then they do with just their M lineup. Now with adding M Performance to almost all lineups, they can capitalize on the M brand and generate higher margins and attract newer, younger clientele. Just my random thoughts anyway.
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Your view makes sense and FWIW I hope your prediction is accurate. I’m not against electric cars, but I don’t think they are right for me nor right for mass adoption….yet. Like all technology, access will improve and cost will decrease along with better charging infrastructure. Once all of that happens, I may feel differently about an electric car for me.