|
I think its kind of a funny premise. . . They claim there is "no demand" for an m3 (or even just a 3 series touring) in the US so they won't drop a cheaper one. Then they drop one into a super expensive, "mega touring" category that's market really can't be all that big.
Is their goal to get 1/2 of the sales from MB e63 and 1/2 of the sales from Audi RS6 potential buyers? Even that's a lofty goal, getting 1/3 of the sales in the super-touring marketplace.
I feel like its funny to claim that there is "no demand" for something when instead it is impossible to gauge demand, since there is actually "no supply."
In this instance, perhaps if the e63 and rs6 are oversold, maybe they can gauge that there is, in fact, demand?
I just wish the car companies would stop playing copy cat and start innovating again. You have to "create demand," that's what innovation is all about.
__________________
m340ix Mineral Grey/Tacora Red |