Quote:
Originally Posted by HighlandPete
If BMW concentrated on the latter, they'd either be a niche company, or out of business altogether.
Put another way, once they went for volume, they 'tuned' for the wider market. If that includes a few extra M badges, so be it.
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They didn't have to go as extreme as they did.
I could care less if BMW is the #1 selling luxury automaker or the 4th. How much money the CEO is lining in his pocket has no benefit to me.