Quote:
Originally Posted by Mo@BMWofFairfax
The fact that it's around helps sell the brand 'prestige'. If gives the consumer something to work towards. That A3/A4 owner in their heads is thinking 'I'm going to own that R8 one day'.
Meanwhile, in BMW land...'I can't wait to own that BMW 330 iPerformance'.
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I understand the premise but wonder how many A4 owners know about the R8 have that on their wish list, or care. I buy the 3 series today but would like to own an R8 one day, so what. Would be interesting to talk to a Marketing person with Audi and ask them how much A4 sales would drop if they dropped the R8. My guess is very little. BMW would increase numbers more by coming out with a FWD based 1 series sedan.
Non enthusiast is looking at a Q5 and an X5, Audi dealer points out they sell an R8 but BMW has no competing product? I would be interested in seeing most customers responses.